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World video travel guide
Tourism Australia campaigns around the globe
Co-op campaign targets affluent Brits
Tourism Australia has partnered with Qantas inviting affluent British long haul travellers aged 50 to 69 to discover Australia. Sample itineraries featuring Aussie holiday experiences and highlighting the convenience of the Qantas network have been published on both the UK version of Australia.com and Qantas.com. Until 20 September advertisements showcasing unique Australian nature experiences will run in national press, newspaper supplements and online media to promote the campaign. The print ads will reach up to 75% of the target audience while the online ads are expected to be viewed as many as 74 million times.
