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Australia’s city and nature experiences will be shared with a potential audience of 80 million people, thanks to a recent press visit for 20 Chinese journalists. Tourism Australia and Cathay Pacific Airways hosted the journalists and influential bloggers, who split into two tours. One group visted Queensland and Victoria, while the next discovered highlights in New South Wales and South Australia. Celebrity chef and Friend of Australia, Guy Grossi, hosted the first group at his Melbourne restaurant Grossi. The second group dined at Sydney’s iconic Summit restaurant, owned by another famous chef and Friend of Australia, Michael Moore. Other highlights of the trips included diving on the Great Barrier Reef, hot air ballooning over the Barossa Valley and Bridgeclimb at Sydney Harbour.
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