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The Tourism Australia stand drew strong crowds at the 2011 International French Travel Market Fair (ITFM), held in Paris over four days in late September. Ten partners, including Mirvac Hotels and Resorts, Maui & Britz Motorhomes, Australie Tours, Qantas and a number of STOs, helped to host the stand at France’s leading trade fair. Tourism Australia also held a trade and media happy hour for more than 50 key industry contacts, including airlines, tour operators’ partners and trade press journalists.
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