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World video travel guide
Brit’s discover Australia’s ‘Hidden Gems’ in new radio campaign
Tourism Australia in partnership with Emirates launched a six week nation-wide radio promotion in the UK on Classic FM’s breakfast show this week offering listeners the chance to win a trip for two Down Under. The promotion centres on a selection of stories recorded by well known guitarist Craig Ogden about his travels to Sydney, Melbourne and Perth in search of Australia’s ‘Hidden Gems’. In January, Craig will also debut an original piece of music inspired by his travels on Classic FM. Every week more than 6.1 million listeners tune into Classic FM.
