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World video travel guide
Dorsett Hospitality International is Officially Launched at ITB Asia 2012
New brand architecture and exciting pipeline revealed
Asia-based hotel group Dorsett Hospitality International was officially launched today, in Singapore. President and Executive Director Winnie Chiu revealed the new brand’s architecture and exciting pipeline for Asia Pacific and beyond, at a press conference at ITB Asia 2012. Formerly known as Kosmopolito Hotels International, Dorsett Hospitality International comprises of three unique brands, each catering to a different type of traveller. The new brand architecture will roll out across all existing properties and future developments.
Headquartered in Hong Kong, Dorsett Hospitality International currently operates 18 hotels with 7 more underway in key Asian cities, including Singapore (scheduled to open end of 2012), Zhongshan, Zhuji, Kuala Lumpur and Hong Kong, bringing the total room count to more than 7,000. Dorsett Hospitality International also revealed plans for expansion beyond Asia with the launch of their first UK hotel, Dorsett London, in the first quarter of 2014. The group has also recently acquired a second property in London which is scheduled to open within the next 3 years.
The rebranding process has consolidated the group’s hotel portfolio and divided it into three brands that cover different market segments - boutique range d.Collection, a series of upscale, charismatic hotels in prime locations carefully chosen for their proximity to the pulse of each city; Dorsett Hotels & Resorts, comprising the upscale Dorsett Grand hotels - offering tasteful and rich hospitality experience - and midscale Dorsett Hotels - contemporary urban hotels in central locations; and the value-led Silka Hotels famed for convenience, speedy service and attractive room rates. Whilst each brand caters to different market segments, all hotels promise to deliver on the Dorsett Hospitality International’s commitment to be ‘The gateway to Asian Inspired Hospitality’ by providing guests with a memorable and unique experience that embraces the Asian grace and warmth.
The new brand concept celebrates the intertwined stories of Asia and Britain to create something extraordinary. Touches of local Asian culture and tradition are deftly woven into the product and service offerings, alongside timeless British elegance of classic grandeur and modern edginess. The result is a unique guest experience that is both original and genuine. Dorsett Hospitality International’s home base of Hong Kong was the centre of British influence in Asia for decades and as such, the group’s brand promise runs parallel to the city’s heritage and multicultural spirit.
Winnie Chiu, President and Executive Director says, “With the group rebranded as Dorsett Hospitality International, we will continue to focus on offering an Asian experience and culture to discerning travellers looking for quality accommodation at excellent value, complete with the essentials of a great hotel experience.
“Our approach is about being modern and innovative. We invest in our team to ensure that our people deliver our promise on a daily basis – they are the ambassadors of the Dorsett Hospitality International brand. Our expertise, coupled with our operational efficiency, allows us to provide our guests with true value for money at every level, from a luxurious family vacation, a business trip to a convenient accommodation during their travels. “
Dorsett Hospitality International’s understanding of the needs and expectations of a new generation of travellers ensures they are one of the most important, innovative and inspirational hotel groups in Asia today. The fast-growing developer is also recognised for its organic development of greenfield sites as well as its acquisition and conversion of hotels. The group owns and manages all the hotels under the group’s portfolio. They have received numerous awards for hospitality excellence, including the Outstanding High-Growth Company (Hotel) 2011 award at the Quamnet Outstanding Enterprise Awards, and many of their properties have been honoured with the TripAdvisor Certificate of Excellence.
